Thanks to reader Patrick, for the e-mail tip on the Jawbone “viral marketing” ads. While the ads themselves (originally on the Jawbone website, since pulled but still available on YouTube) are odious, virulently (anti White male) racist and sexist, that they exist and generate many positive comments on YouTube is indeed telling. What is absent from television and nearly all marketing is men. Particularly White men. At least in so far as White Men being the target of sales efforts, instead of mere reflexive hostility.
Below are a sample of the Jawbone Ads, created for the web as part of a “viral marketing” effort:
White Guy in Asian Dry Cleaner (1.1 Million views):
Responsible Marketing did not think much of the ads. Culture Buzz loved it. Top Rank Blog thought it was stupid and offensive. IntoMobile.com thought it was brilliant (because it was a White guy getting murdered by an Asian family).
But what is striking about these videos is the message (all directed by Music Video Director Samuel Bayer [Green Day, Garbage]). The message is that White Guys are terrible, and deserve to be killed, or better yet, turned gay. The video play on the hatreds towards White men by Women, Blacks, Asians, and so on.
Who is the biggest market for Bluetooth headsets? Why yes. White Men.
The older Black man sitting in the Dry Cleaner, ignoring the murder of the obnoxious White male customer? According to the Wall Street Journal, Middle Class Blacks are 40% of the Black population. Blacks themselves are 12.5% of the population. Thus the Middle Class Blacks are 5% of the population, and the Middle Class Black guy just sitting there ignoring the murder of the White guy is 2.5% of the population at best. While it may be quite typical for White women to wish that annoying White guys “turn gay,” the gay population in the US is estimated at between 2.5% to 3%. While it’s difficult to estimate, women remain a smaller technology buyer segment than men, though single women are increasingly more important technology buying segments, they still trail single men in buying technology, particularly cutting edge consumer electronics.
There isn’t much payoff in terms of gaining new customers for new consumer technology like Jawbone’s “Noise Assassin” bluetooth headsets by making the largest buying segments the targets of either “turning gay” or death by sharks or angry dry cleaning staff.
Indeed, the implicit message, being an obnoxious White guy gets you turned “gay” or killed by Women or Black Guys is pretty negative. It’s one more example of the total failure of Advertising and Marketing to reach White Male consumers. Since the marketing people are so filled with hatred for those very same consumers.
As more and more men and women do not marry at all, or delay marriage well into their thirties, and high divorce rates equal lots of single people, a strategy of relying only on White female consumers and non-existent Black Middle Class consumers (or gay ones) is bound to fail. White Men remain about 50% or more of the potential consumer base for everything from consumer electronics to cars. Single people, whatever the cause, means that at least half of all household purchasing decisions will be made by Men. Most of them, White men.
These ads show how the entire creative culture is oriented around the desire to erase White Men from existence. By either wanting to “make them gay” or simply kill them. Such a culture, oriented in a rough coalition of women, gays, and non-Whites who all oppose the existence of White Men, cannot exist for much longer without a great deal of cultural and political strife. Indeed, the opting out of male viewers from Television and movies is only part of this trend.