Advertising today has a definite view of husbands. Witness the ad below for Yellowbook.com:
“Jackpot.” Increasingly, men are as objectified to women in advertising, as women are to men in pornography. This is not a healthy environment for formation of stable families, and evidence of consumerism as an approach to relationships, with short-term decision making on money and looks being marketed to women explicitly. [There is almost no marketing towards men, an astonishing factor given that say, Cook’s Illustrated has gone from 17% male readership a decade ago to now, 50% male, or that it’s common to see half the shoppers in the Supermarkets after work comprised of lone males. The idea that women alone make 80% of the purchasing decisions is as flawed as the assumption that there is a large and ever growing population of White youths.]
Note the only attribute for the Groom in the ad. Being hot.
These ads, in tandem, comprise more arrows pointing towards a profound, and probably irrevocable shift towards chaotic, short-term relationships instead of the nuclear family.