And so does the revenue stream from DC Comics derived movies. As “the Avengers” racks up one box office record after another, just in time for the latest Batman movie and the new Superman Movie, DC Comics is announcing that one of their major characters will go gay.
One question asked at the DC panel today at the Kapow comic convention in London, was about DC co-publisher Dan DiDio’s interview with The Advocate. Specifically over the decision not to change any character’s sexual orientation when relaunching the DC Universe. At the time Dan stated they would introduce new LGBT characters rather than switch orientation, but the question asked why DC would switch race, size, age, all sorts of identifying features, but not orientation.
Surprisingly, Dan stated that they had changed DC’s policy in this regard. And they ae about to reintroduce a previously existing DC character who was previously straight and now will be “one of our most prominent gay characters.”
As Senior VP Sales Bob Wayne explained, just like the President of the United States, the co-publisher’s policy on this “has evolved.”
DC Comics over the last ten years has spent considerable time and effort in killing off the old Straight White Male heroes that fans loved, and replacing them with Asian, or Hispanic, or Black versions. Which flopped like Milestone Comics, or “Static.” Who exactly was “Static” might you ask? Why, a hoodie wearing Black teen with electro-magnetic powers who … beat up old ladies for their Social Security Checks (as a teenaged Mike Tyson did?) Of course not that’s racist, go punish yourself for that thought crime! Young Black men wearing hoodies are geeky nerds who everyone pushes around, so they make perfect secret superheroes!
Meanwhile, DC Comics has failed to build any appreciable increase in their base year-to-year sales, fighting off an heavy decline year in and out. Comic books don’t make (much) money. The real money is in toys, games, amusement park rides, and other merchandising opportunities arising from 2 hour long plus commercials for old-school characters pre-teen and teen-age boys love. Teenage White boys (the ones whose parents have money to buy all that stuff) are not exactly fond of political correctness:
The boys are openly laughing at the Black teacher. Who apparently is the recipient of an Obama-directed Dept. of Education mandate that all High Schools nationwide meet a minimum quota for Black teachers.
Political correctness makes you stupid. While Disney/Marvel is reaping the rewards of giving young White boys the heroes they want, DC is aiming at giving them the gay guys they figure they need.
There is no surer way to kill a Superman movie than to make him gay. Or to kill the box office of the last Christopher Nolan Batman movie than to make him gay. Or tank the Green Lantern sequel. DC can do whatever they want with the characters, but they can’t force people into theaters. Indeed, as global box office becomes more important, the more “gay” the Comic book people push into the characters, the more likely it is that audiences around the globe will reject the movies (i.e. the two hour plus commercials for merchandise) based on the characters.
It is not as if say, Latin America, or China, or Russia, or Brazil are hotbeds of gay rights activism, filled with billions of gay men and lesbians yearning to be free and spend billions on a Gay Superman.
All this PC-gayness relates to a central problem of Hollywood and pretty much all of today’s elites. They are addicted to harmful fantasies of how the world works. Caught in their dogma-filled bubbles, they have no idea that most boys, White or any other race, find gays laughable and detestable. Since boys are obsessed not with PC status games but … hmmm …. let me think … it might come to me … oh yeah. GIRLS! And how to be the big macho guy who GETS THEM! [Pre-teen boys are obsessed with being the big guy who saves the day, being important for a change, not just a little boy no one pays attention to in any fashion.]
That is why Superman, Batman, Green Lantern, all those characters exist. Why they lasted when so many others faded away. Because they speak to little boys and those who remember being little boys. They have emotional power. That power if harnessed properly can be used to sell lots of stuff, provided the commercial was good.
A character-less “Battleship” is a flop nearly the size of “John Carter.” Which co-incidentally sank the career of Disney’s openly gay Studio CEO Rich Ross. The man who gave us Miley Cyrus and the Demi Lovato Eating Disorder Lunchbox.
Elites are clueless and totally bound by their dogma. This is one of the most spectacularly stupid moves I’ve seen yet. Designed to make gay studio bosses and gay Hollywood happy, along with the Advocate and maybe a few Hollywood power players. At the cost of sinking perhaps all three movies: the Batman movie, the Superman movie, the second Green Lantern movie. DC characters being labeled “gay” is a recipe for “John Carter” style box office.
No sensible media company wanting to invest say, $300 million plus (when the $100 million marketing campaign ala the one for “the Avengers” is factored in) would have Grant Morrison proclaiming Batman is gay. They probably would not even have Morrison working for them at all.
What will be interesting, is if Superman is the one made gay, and the families of Schuster and Siegel sue again for tortuous wrongs. Given that they’ve already made some headway into gaining the rights to the character, gratuitously making Superman GAY NOW! might have serious repercussions. Hollywood like Silicon Valley has existed for a long time without lawsuits and lawyers. Both may be seeing that Cowboy Era of do what you want to screw others over come to an end, for better and worse.
A judge could very well decide this was done with malice, and simply award more of the character rights immediately to the families. What’s the DC Universe without Superman? Its basically the Malibu Universe. Maybe now, Milestone. At best, Wildstorm. Hey kids, get the “Apollo and MidNighter get married comics” NOW! Coming to you soon, the adventures of Gary and Ace!
The stupidity of the elites simply stuns me. In every way, in ever area. Advancement by recitation of PC dogma or “diverse” (non-White, non-Straight White male) background. Not any degree of ability.