As the kick-off to the Fall 2014 Television season approaches, an interesting dichotomy is showing up. A few networks are betting all in on getting rid of White guys and showing “Diverse” (read: BLACK) characters with a few White women, and others are ignoring the screaming critics for profitability which means: White guys.
ABC is is betting it all on Black so to speak, with the LAT reporting:
ABC is taking a bold step this fall to diversify prime-time television by prominently showcasing African Americans, Latinos and other minorities on a scale never before seen on a major American network.
The broadcast networks have traditionally cast white actors in lead roles, calculating that they would help boost a show’s chances of success in the ratings and international sales. Not only that, but the creative team behind the camera has also been typically white as well.
But those traditional biases are fading, Paul Lee, ABC’s entertainment president, said Tuesday during ABC’s presentation at the Television Critics Assn. summer press tour in Beverly Hills.
”America doesn’t look like that anymore,” said Lee, a native of Britain. “When I came here, I wanted to find shows that reflected America. That’s our job.”
Shows with all-white casts “feel dated,” added Lee.
But it was the blockbuster success of writer/producer Shonda Rhimes’ hit, “Scandal,” starring Kerry Washington, that paved the way for this season’s changes. The drama, which launched in mid-season two years ago with seemingly low expectations, demonstrated that America would embrace a show starring an African American woman.
Lee (it must be noted, a White guy) has also in effect banned White producers and writers from ABC, in favor of “Diverse” creators. Black Producer Shonda Rhimes (“Grey’s Anatomy”) is producing “How to Get Away With Murder” starring Viola Davis as a law professor teaching students how to defend and acquit murderers.
The LAT further reports:
ABC also is launching “Fresh Off the Boat,” a story of a young Asian American boy who moves with his immigrant family from Chinatown in Washington, D.C., to Orlando. The network has high hopes for “Black-ish,” a family sit-com created by Anthony Anderson and also starring Laurence Fishburne.
“Cristela” is about a high-achiever law school student from a large Mexican American family. And ABC is moving “The Goldbergs,” a sitcom about a Jewish family, to Wednesday nights, although some TV writers questioned whether the TV family has showcased its Jewishness enough. Those decisions are made by the show’s creator, Adam F. Goldberg, Lee said.
ABC just wrapped up a somewhat disappointing season, finishing in fourth place in the coveted demographic of viewers 18 to 49 years old. The network averaged 7.5 million viewers a night in prime time, down 3% from the previous season. ABC ranked third in total viewers.
Meanwhile, the CW is trying to shed its teen image and is going mostly Superhero with the launch of the Flash series as a spin-off of the “Arrow” (Green Arrow) Superhero TV series. CW is remarkably non-Diverse. In both casts and producers and writers.
At the same time, the TV critics, PC/Diversity and Anti-White Guy enforcers, were grilling CBS Programming Chief Nina Tassler for lack of “Diversity” or “too many White guys.”
CBS may be America’s most popular network, but critics claim its new fall lineup doesn’t reflect America.
The chairwoman of CBS Entertainment faced tough questioning about diversity during a Thursday meeting with reporters at the TCA press tour in Beverly Hills. Critics attacked CBS for almost exclusively programming shows with large white casts but token or nonexistent minority representation.
CBS is not only the most popular broadcast network, over the last ten years it has been among the most profitable.
And here is where things get interesting. The Diversity Ideology, the anti-White guy jihad, has a real cost to those who embrace that religion. Of Magical Black people and “Evul” White guys.
Yes, absolutely Shonda Rhimes has done well for ABC with “Grey’s Anatomy” and “Scandal.” But that’s one producer, who can only appeal to women. The shows themselves appeal to White women. Who are, if one reads between the lines, absolutely on board with the anti-White guy jihad. Mostly because White women …. HATE HATE HATE beta males, and White guys do beta male better than the men of any other race (except perhaps Asian men).
NBC a few years back went nearly all Black for its new shows. There was a show about a married Black couple (already, fantasy) that were international spies. There was another all Black cast show. Both failed very quickly. The comedy about outsourcing jobs to India died that season.
Back in the early 1970s, a crotchety old Black comic, Red Foxx, was a top five Nielsen show year after year, with “Sanford and Son.” Shows like “the Jeffersons,” and “Good Times” were also in the Top 20 during that period. But America during that time frame was still overwhelmingly White. About 85% or so. The enthusiasm by a White majority that is unthreatened by non-Whites is far different than the attitudes of a White population that with the Immavasion ongoing, knows it is a functional minority, and a discriminated, third class one at that, in their own country.
How likely is it that ABC will do anything but languish in third place, or even lower, in the Fall season? Very likely. Shonda Rhimes might be good at catering to White women’s desire for an Oprah Figure, and their HATE HATE HATE of beta White males (about 90% of all White guys) but she’s only one person and that only took ABC to third place. Even with a strong finish and guest shots by Samuel L. Jackson and Coby Smulders echoing the plot lines of “Captain America: Winter Soldier” the TV series “MARVEL’s Agents of Shield” did fairly poorly in the ratings.
Meanwhile Ultra-White shows like NBC’s “the Blacklist” starring James Spader (a take on the Count of Monte Christo) and CBS’s ultra-ultra White after the Black character “Det. Carter” was killed off, “Person of Interest,” were ratings Top 5 shows.
Just as dominant, successful NBA players will be overwhelmingly Black, successful, dominant TV producers and writers will be overwhelmingly White. This is the truth, no matter how much Diversity Religion aka the anti-White guy jihad by gays and White women, mostly, deny the truth. Further, the successful shows appeal to a demographic that has money, and watches broadcast TV that is far older and Whiter than say, the audience for “Judge Judy” or “the Bill Cunningham Show.” Even the edgiest, hippest, most kewl! cable shows like “Breaking Bad,” and “Game of Thrones,” remain the province of White actors, writers, producers, and audiences. Not to many guys in the hood are getting down with Dragons and Dwarfs. Nor is “Mad Men” must-see TV in the barrio.
Broadcast TV is increasingly relying on money from carriage fees. CBS for example earned half its gross revenue from just that source in 2012. However, there is a limit to how much the networks can charge, online viewing, over the air reception, and so on make cord-cutting and reducing cable/satellite bills (in may cases running more than $100 a month) a no brainer. This means for better or worse, for TV broadcast networks to make money (that’s CBS, ABC, NBC, Fox, CW) they have to have popular shows, that large numbers of people watch (well over the “success” rate for cable of about 2 million viewers) who are also of interest to advertisers wishing to sell expensive items.
Demographically, the large numbers of Central Americans and Mexicans invading America and the ones already here, are not going to be buying much more than junk food, beer, cigarettes, diapers, and such. The same holds true for the vast majority of the Black population: they just don’t have much money and the Pew Hispanic Trust notes media household wealth for Whites, Blacks, and Hispanics is respectively, $113,000; $5,000; and $6,000 in 2009. There is no reason to believe these numbers have changed significantly.
Thus, some networks will embrace “Diversity,” and continue to languish. It is notable that the ones likely to do so are propped up by larger revenue streams. Disney/ABC is so large, and makes so much money off Marvel Comic movie merchandise (not the movies themselves, which are nicely profitable but not huge money makers, the revenue comes from the toys and games and bedsheets featuring Captain America, Iron Man, Thor etc.) that it could run massive deficits for a decade without impacting the bottom line in any serious manner for Disney.
But eventually even Disney/ABC will feel the heat, over ten years of embracing the Diversity Religion and finding that it does not conform to reality, and does not make money but loses it.
Networks that are more stand-alone, without huge money makers like the Marvel Comics Empire of Disney (the Star Wars properties are yet to contribute to Disney coffers with new movies and thus new merchandising opportunities for toys), such as NBC and CBS, are far Whiter. Featuring White male leads, like Scott Bakula, Mark Harmon, Johnny Lee Miller, Jim Caveziel, Michael Emerson, Ted Danson, James Spader, and others, their shows make money.
Important, in this regard, is not just the transient ratings but the money to be made on international sales, DVD sales, syndication, etc. There is no evidence that say, Black or Latino themed shows make more money than White dominated ones, quite the reverse. You can find Seinfeld weeknights on Cable TV networks and locally in the LA Area on Channel 13, but “Sanford and Son” and “the Jeffersons” are relegated to the obscure COZI-TV digital broadcast subchannel of NBC-4LA in the LA Area. You will look far and wide to find Black dramas like “Tenafly” and “Gabriel’s Fire” on any outlet, be it digital TV subchannels or cable networks. ME-TV, which carries Columbo and COZI-TV which carries “McCloud” won’t carry either drama, despite “Tenafly” being part of the NBC Wednesday Mystery Movie series (along with Banacek and Faraday and Company and Snoop Sisters). Interestingly enough, COZI-TV will show Banacek on occasion.
Internationally, comedies don’t travel well, even to other English speaking nations, but dramas do well. I find it pretty long odds that Black-themed dramas will sell very well overseas. I don’t see Chinese audiences, for example, rushing to watch “Scandal.”
And this is the crux of Diversity as Religion. Those who truly believe, must embrace it. And when they do, they tend to fail. In TV, they lose money and perform poorly. In seeking out places to live, those embracing Diversity face robbery, assault, murder, and rape by “diverse” peoples. Diversity requires a non-belief, a hypocrisy among those Whites who embrace it.
And it is good that we now see Diversity for what it is: Anti White guy jihads. Even better that we can now watch it fail. Again.