Buried deep in the FT story on how Sony is abandoning the US-First model for TV production, is the remarkable fact that international sales have gone from 50% of a typical drama’s revenues to over 70%. In other words, international sales are driving the TV market, not domestic TV sales. With the growth of Amazon Prime Video and Netflix this was perhaps inevitable. But it certainly has profound implications on how TV series are made, cast, produced, and written. Since most of the buyers will be foreigners, with the biggest TV markets unlikely to be avid consumers of the Magical Negro, Evil White Guy, and other TV tropes.
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